Project Activities Of Public Authority Bodies As A Tool For Improving The Quality Of Cultural Services

Abstract

The article analyses the practical aspects of implementing a project approach by local governments and civil society institutions in territorial communities of the Kharkiv region in order to improve the quality of cultural services provided to the population. The study showed that joint implementation of cultural projects contributes to more efficient use of resources, increased community involvement in cultural life, and the creation of a more inclusive cultural environment. It has been found that effective cooperation between government bodies and public institutions within territorial communities ensures an increase in the quality of cultural services, contributes to the formation of sustainable partnerships, and activates the development of local cultural potential. The article reveals the importance of applying project management methods and approaches to the development of territorial communities. It is recognized that the project approach achieves changes in the socio-economic and cultural development of territorial communities, adjusting the behaviour of society. The examples of successful practices of territorial communities of the Kharkiv region prove the importance of synergy between public authorities and civil society institutions in the implementation of international and grant projects that promote the accessibility and quality of cultural services. It has been proven that the use of a project approach and project management in the development of culture in territorial communities is an effective tool for activating cultural life and expanding the range of cultural services. This approach ensures the involvement of the community in the processes of planning and implementing cultural initiatives, promotes the introduction of modern technologies, and increases the competitiveness of the services provided. It was found that the main methods of implementing cultural policy based on a project approach are: developing new cultural programs, establishing partnerships to attract grant funding, integrating digital tools into the cultural sphere, decentralizing cultural services, and supporting the development of creative industries. It was found that the comprehensive application of these methods contributes to an increase in the level of cultural education of the population, the formation of social cohesion, the creation of new jobs in the field of culture, and the strengthening of the tourist attractiveness of the community. Project management is a key factor in the systemic development of the cultural sphere in territorial communities, which allows for the effective implementation of innovative initiatives, the attraction of additional resources, and the provision of wider access to cultural goods.