The Mechanisms of the Public Administration in the Field of Tourism in Ukraine
Abstract
The author emphasizes the importance of effective public administration of the tourism industry in modern conditions. The expediency of developing measures to increase the effectiveness of state regulation of tourism at different levels is noted. The definition of the concepts «mechanism of state regulation of the market of tourist services» and «regulation and management of the tourist industry» is characterized. The key aspects of public administration in the field of tourism are revealed. The institutions of state regulation by the levels of public administration decisions are considered. Financial, marketing tools and communication technologies are singled out. The content of the tools for implementing the mechanisms of public administration in the field of tourism in Ukraine is graphically presented. On the basis of the conducted theoretical research, three mechanisms of public administration in the field of tourism are identified, that is, administrative, legal, economic and organizational; means of their implementation, support and tools for the development of the tourism industry are identified. The need to determine the structure of the mechanism of public administration by clarifying its purpose is emphasized. The main purpose of the mechanism of state management of the tourism industry is outlined and the measures necessary for its implementation are determined. The methods of public administration of the tourism industry, which are implemented through certain forms, are described. The role of the Strategy for the development of tourism and resorts for the period up to 2026 in the implementation of the economic mechanism of state management of the tourism industry is determined. The research methods used are classification, elucidation of causal relationships, systematization, analysis of documentation and results of researchers on the problem of the study. Theoretical and practical value of the work lies in the availability of theoretical material on the study, eliminated among other things in the process of finding information on the topic, and in the systematization of the material of the research direction. The study has a deeper degree of analysis of the research area, based on previous research by scientists, dissertators and researchers.
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