E-Tourism as an Area in Socio-Economic Development of a State (Part 2)

Abstract

In Section 1 of the research, it is established that the spread of the COVID-19 virus all over the world has determined a new wave in digital tourism development. In this part of the research, the direction of its development is substantiated from the positions of its functional content (social media, recommendations, and so on). In Section 2 of the research, ecology tourism development by means of the usage of e-technologies is accentuated. At the same time, the importance of development of the tourism sector in general and ecology tourism in particular with the application of cluster approach is proved. For this purpose, the ring model of tourist clusters implementation in Ukraine is clarified. It is calculated that formation of 10 tourist clusters enables a state to obtain additional $500m to its budget during 5 years, to involve $800m to $1.5bn of investments into the tourism sector, as well as to form 800 work places in this and relevant sectors. Considering a raise in influence of endogenic and exogenic factors on the tourism sector, the need in researching digital representation of nature reserves and national parks is recognized. The research estimates their web sites and social networks accounts. This estimation is carried out by means of content analysis application. It is stated that at the moment it is difficult to speak of a due level of digital representation of nature reserves and national parks. The research helps evaluate the preparedness of the mentioned objects’ administrations for current changes by analyzing the following indicators: the number of visitors, infrastructure development, factors of tourist flow formation. It is established that nature reserves and national parks administrations are not duly prepared for current conditions of the Industry 4.0 development. It is determined that the acceptable forms of tourism development nowadays are digital and ecological tourism, as well as their combinations. For this area, a perspective step is determination and analytical estimation of a digital tourism implementation model as a socially targeted and ecological activity, as well as definition of potential opportunities for innovations’ development on recreational territories.