On the Issue of the Economic Essence of the Category «Innovative Potential of the Company»
The article defines the role of innovative potential in the innovative development of companies. The purpose of the article is to consider the theoretical and methodological aspects of the formation of the innovative potential of the company, its economic essence, the content of elements and structure, as well as to identify the influence of factors on the development of the innovative potential of the company. The problem posed in the article made it necessary to study the publications of foreign scientists and economists in the field of innovation. The relevance of the article is due to a different understanding of the term “innovative potential of the company” by foreign scientists and practitioners, as well as the lack of comprehensive methodological research in this area. Existing approaches to the economic essence of the category of «innovative potential» of the company are considered. The positions of specialists in the interpretation of this concept are determined. The conceptual approaches to the study of the innovative potential of the company are analyzed. The economic essence and significance of the innovative potential are determined based on its genesis and role for the innovative development of the company. The basic elements of the innovative potential of the company are considered. The general, special and specific characteristics of this concept in the system of socio-economic relations are presented. The ambiguity of the analyzed approaches to this category is determined and the author’s interpretation of the “innovative potential of the company” is proposed. The key factors affecting the formation of the innovative potential of the company are identified. The direction of their impact is established, the features of the formation of the innovative potential of the company as a way to increase its competitiveness are disclosed based on the hermeneutic approach. Based on the analysis of theoretical provisions, the structure of the innovative potential of the company as a unity of components (resource, managerial, internal and effective) that coexist mutually, suggest and condition each other is improved. The classification of the components of innovative potential is improved and the directions of their influence on the formation of the innovative potential of the company are systematized. The morphological classification has been improved which allows optimizing the complex of existing approaches to the formation of the innovative potential of the company. The practical significance of the results obtained is that the proposals for the development of innovative potential developed in it can be used by companies to increase innovation activity and competitiveness.
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