Theoretical and Praxeological Aspects of Determining the Volume of Domestic Tourism

Abstract

Peculiarities of statistical calculations of domestic tourism volumes are studied, as today this issue is significantly relevant due to the increasing interest of Ukrainian citizens in recreation at local resorts and tourist destinations. The main goal is to conceptualize developments in the field of analysis and presentation of statistical information in tourism and identify major statistical trends in calculating the volume of domestic tourists in accordance with international statistical recommendations and research in tourism, as well as generalization of information and analytical parameters from various official sources. Systematization of literature sources and approaches to solving this problem shows that the scientific discourse rather briefly touched on the field of thorough research on the features and problems of statistical calculations of domestic tourism. The relevance of the study is due to the fact that currently there is no detailed statistical analysis in accordance with UNWTO international recommendations on domestic tourism and determine its objective and real impact on the economy of the regions and Ukraine in particular. The methodological basis of the study consists of tourism, economic and statistical theories, the tools of which are able to form a theoretical and methodological basis for determining the volume of domestic tourism and its objective and real impact on the economy of regions and the state as a whole. The object of the study is the process of conducting a detailed statistical analysis of domestic tourism in Ukraine. Accordingly, the benefits of domestic tourism are presented, grouped by certain areas (economic, social, legal, cultural, technological) and apply to both individual tourists and enterprises providing tourism services, as well as regions and the state as a whole. As well as specific features of intensifying the development of domestic tourism in Ukraine: 1) self-organization; 2) focus on bloggers and their leisure preferences; the influence of social networks on the formation of demand for domestic tours and excursions; 3) fragmentary (tendentious) development; 4) use of modern information and communication technologies; 5) intensification of image promotion of the territory, urban design with the use of international analogues of places-brands (Ukrainian Stonehenge; Ukrainian Switzerland, Ireland, Italy, Venice, etc.); 6) the emergence of national projects «Travel Ukraine», «Visit Ukraine», «Tourist Magnets», etc.; 7) improvement of transport infrastructure; 8) introduction of innovative services and increase of service of service of travellers (in particular, creation by Ukrzaliznytsia of cars for cyclists); 9) repair of highways and creation of a powerful infrastructure along roads of interregional value; 10) introduction of innovative forms of organization and carrying out of excursions and cognitive rounds (carrying out of individual excursions, interactive, including quest-excursions, costumed excursions, etc.) and with use of the newest technologies (for example, 3-D excursions, with using QR codes, etc.). The study of the peculiarities of statistical calculations of domestic tourism was carried out on the basis of statistical data on the accommodation of domestic tourists in temporary accommodation and the number of domestic tourists who were served by tour operators in Ukraine, which is only a share of organized tourism. It is determined that the number of self-organized domestic tourists can really be calculated only on the basis of data from mobile operators, carriers (Ukrzaliznytsia, airlines, etc.) and other entities involved in the service of travellers (eg, gas stations, restaurants, cultural and entertainment facilities, etc.). The study confirms and theoretically proves that the development of methodology and detailed statistical analysis of domestic tourism is an important aspect in determining its objective and real impact on the economy of regions and the state as a whole. The pragmatic results of this study should contribute to the intensification of the introduction of modern and balanced approaches, taking into account international statistical recommendations and research conducted in tourism, to the calculation of statistical indicators of the volume of domestic tourists.