Development of the Functional-Sectoral Component of the National Tourist System of Ukraine

Keywords: tourism, national tourism system, functional and industry component, value chain of tourism product

Abstract

The development of the national tourist system (NTS) is analysed through the prism of its functional and sectoral component. The main goal is to conceptualize the functional-sectoral component of NTS, due to the intersectoral interaction of economic entities for the production, distribution, sale and organization of consumption of a complex tourist product, as well as the generalization of information and analytical parameters to ensure its effectiveness. Systematization of literature sources and approaches to solving these problems shows that the scientific discourse touches the sphere of functional-sectoral component of NTS very briefly. The relevance of the research is due to the fact that this component of the NTS is the basis of its effective development and ensures the consolidation of various economic activities, the cooperation of which contributes to the formation of synergetic and multiplier effects. The methodological basis of the study is tourism and integration economic theories, the tools of which are able to activate the components of the NTS and their relationships to improve its effectiveness. The object of the research is the process of realization of activity of functional-sectoral component of NTS. Accordingly, a vision of the definition of the functional-sectoral component of the NTS and strategic approaches to its development is presented. They form a functional-sectoral component of NTS: 1) subjects of tourist activity (production of a tourist product); 2) subjects of related types of economic activity; 3) subjects providing economic types of economic activity. The research of the functional-sectoral component of NTS is carried out on the basis of the assessment of the value chain in the tourist system, the basis of which is formed by the subjects of tourist activity, which provide: tourist information services, transport services, tourist accommodation services. It is determined that the market of tourist services of Ukraine is highly concentrated and amplify tendencies of independent planning and booking of travels on the basis of global information and communication services. The role of air transport in the development of NTS has been updated, the operation of which in recent years reflects the positive dynamic results, in particular regarding the diversification of air services and the volume of airports on external and domestic routes. Positive changes in the volume of services in accommodation facilities were also identified against the background of a reduction in their total number, which is explained by the growth of competition in the market and the improvement of the quality of service provision. The basis for the development of the hotel business in Ukraine is the presence on the market of global multinational corporations (TNCs). The contribution of subjects of tourist activity (production of a tourist product) to the consolidated budget of Ukraine is defined through payment of taxes. It is noted that there are problems with a comprehensive analysis of NTS due to the lack of consolidated statistics in state reporting. The research confirms and theoretically proves that the development of NTS and its functional and sectoral component is crucial for the national economy. The pragmatic results of this research should contribute to the intensification of modern and balanced approaches to the management of NTS, based on the values of civil society, democracy, partnership between the state, private and public structures despite the complex conditions of modern Ukraine.

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Published
2020-02-25
Section
Economics and National Economy Management